Fractional Controller & Strategic Finance Partner for SaaS Startups
Audit‑ready financials.
Scalable pricing. GTM clarity. Founder‑level partnership.
You build the product
We build the finance engine that scales it.
Jooste & Company helps Seed–Series B SaaS startups clean up financials, design pricing models, and validate early go‑to‑market strategies — without hiring a full‑time Controller or CFO.
Fractional Controller Execution
Strategic Finance Leadership
Tax Advisory & Compliance
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Monthly close,
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AP/AR, payroll reconciliation,
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multi‑entity accounting,
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Ramp + QuickBooks optimization,
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revenue recognition,
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deferred revenue schedules,
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internal reporting.
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Forecasting & runway modeling
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Scenario planning
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SaaS metrics dashboards (CAC, LTV, NRR, GRR)
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Board reporting
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Pricing strategy (seat, usage, hybrid)
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Unit economics modeling
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Navigate complex tax requirements with confidence and proactive planning.
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Business Tax Preparation
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Multi-State Tax Compliance
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Economic Nexus Assessments
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SaaS Tax Consulting
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Tax Planning & Strategy
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State & Local Tax Compliance
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Tax Notice Resolution
GTM Experimentation
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ICP Definition
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Channel Testing
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Cold Outbound
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ABM
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Pilot landing + conversion
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Founder collaboration
Systems & Process Buildout
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Close Process
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Controls
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Billing Workflows
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Revenue recognition automation
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SaaS metrics dashboards
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Ramp + Stripe + Chargebee setup
The Ideal Client
Is This You?
You’re a great fit if:
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You're a SaaS Startup between Seed and Series B
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You're at $1M - $20M ARR and growing
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Your books are messy, or revenue recognition is unclear
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You don't have a Controller but need one
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You're preparing for fundraising, audit, or board scrutiny
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You want clarity on pricing, margins, and runway
Built for Seed–Series B SaaS Startups
We work with SaaS founders and leadership teams who are scaling fast but still operating with underbuilt finance functions.
If you’re between $1M–$20M ARR, don’t have a Controller, and need clean financials, pricing clarity, and investor‑ready reporting, you’re in the right place.
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Founders: Need visibility, runway, and investor‑ready numbers
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COOs / Heads of Finance: Need a partner to own the close and build systems
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VCs / Fractional CFOs: Need execution support and clean data
We Build Your SaaS Finance Engine
Three pillars to drive success
Audit‑ready financials
Clean books, correct revenue recognition, monthly close, and investor‑grade reporting.
Scalable pricing &
unit economics
Seat‑based, usage‑based, or hybrid pricing models tied to margins and SaaS metrics.
Early GTM & ICP validation
Experiments across ICPs and channels to understand what actually drives revenue.
Why SaaS Founders Choose Jooste & Company
You don’t need another advisor who only talks strategy and leaves the execution to you. You need someone who can step into the chaos, build structure, and deliver numbers you—and your investors—can trust.
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20+ years senior finance leadership across SaaS, biotech, and multi‑entity operations
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Hands‑on controllership experience—owning the close, not just overseeing it
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Deep SaaS specialization—revenue recognition, usage‑based pricing, and ARR clarity
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Founder‑level partnership—tight collaboration, clear communication, and practical solutions
CONTACT US
EASY AND CONVENIENT ...
(803) 438-2526
For any general inquiries, please fill in the following contact form:
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